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Sunday, March 11, 2012

Book Review: Lincoln's Labels

Lincoln's Labels: America's Best Known Brands and the Civil WarLincoln's Labels: America's Best Known Brands and the Civil War by James M. Schmidt

My rating: 5 of 5 stars

 Disclaimer: I received this book free of charge in the Goodreads' first read program, in exchange I will write an honest review.

Lincoln's Labels is about the companies that helped Lincoln and the North win the war. Everyone talks and writes about the great battles: Antietam and Gettysberg being some of the more common known battles. Who has ever written about the nitty gritty? What it took to be able to fight battles? If your soldiers are hungry (Borden?) or they need to ship pay or the dead home (American Express, etc...?) Well, Lincoln's Labels has some trivia to wet your curiosity and will teach you something about everyday names and their contribution to the war efforts.

Each chapter covers a different company and is an easy to read book about the history of the Civil war. It educated me on what it really took for the North to win the war and was certanly not a dry read. It wet my appetite with just enough information to cause me to research answers to my questions. I was able to learn interesting facts concerning companies such as Brook Brothers and American Express. It made me want to find out what happened with Borden's "Meat Biscuits". It lead me to appreciate Tiffany's art just a little bit more than I had before. I recommend it for the Civil War buffs, for children studying about the Civil War or just for the every day person wanting to read a good book.

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